Social Media

Social Media

Value is found in the communication.  This is why social networking tools such as Facebook, Myspace and Twitter are big nowadays.

Personally, I use Renren which is considered as Chinese Facebook every day.  The reason I started to use Renren because almost every single of my Chinese friend uses it.  It is such a fascinating tool that I could find my elementary classmates.  The same as Facebook, I get to know more about my classmates and friends.  This is networking and one day it might help with your future.  As the network grows, its value grows. 

A lot of companies have already found the potential of these networking tools.  This is called social media marketing.  They start to buy and place advertisements on these websites.  The effectiveness of the products being advertised is highly increased.    

Youtube is very successful social entertainment.  We can find several brands are being advertised through Youtube such as Absolute Vodka, Home Depot, Quicksilver, Nike Training and CBC.  Statistics show that in June 2007, YouTube represented 11.5% of the user's online activity, and since increased its visitors to reach 22.3% in November 2009, and it is still increasing.  It indicates that more and more audiences are visiting Youtube, in another words, products are being advertised through Youtube are being noticed more than before.