Brand utility

Brand utility

Marketing can be meaningful and authentic.  Brand utility is an example.

There are many brand utilities that I use.  For instance, Futureshop website.  Whenever I am bored I would love to get on its website and search some new products that are just being released. 

Iphone products such as Iphone and Ipad are other brand utilities that I use.  I just traveled to Los Angeles and San Francisco during my reading week.  During the flight, I had so much time to spare that I was playing games on my Ipad, as well as using other apps that I downloaded.  Not only I used all this free time, but also I learned some knowledge from the apps like I was reading the articles from iBooks.

I think brands that could easily build utilities are clothing stores, fast food restaurants, Wal-Mart and Home Depot.  

Brand utility is a great way to build a good relationship between consumer and the brand.